Slideshow: http://www.slideshare.net/FocusVisionWorldWide/new-marketing-research-methods-how-to-choose
The slideshow posted on Slideshare provides numerous methods on qualitative research. It provides details on how to choose the appropriate methods (new and old) based on the desired type of research.
Some of these methods include:
-Online focus groups
-Webcam focus groups
-Online journaling
-Video diaries
-Online communities/social networks
There are numerous slides dedicated on how to begin the decision process to choose a method. The process begins with a series of questions for what the researcher preferences in the study. Near the end of the decision process, it provides a narrowed list of preferred methods.
This is a unique approach to choosing a method and allows the research to weigh the pros and cons of various options.
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