The Rhetoric Department, Programs in Scientific and Technical Communication, has recently begun a funded research project with the Lincoln Park Zoo of Chicago. The new Lincoln Park Zoo Research Fellowship is designed to study how science is communicated to the public as well as to other scientists. Dr. Carol Berkenkotter is the research supervisor, and Ms. Zoe Nyssa, masters student in RSTC, is the research fellow for this year. One goal is to help the Zoo understand how it can communicate its scientific message related to conservation and biology while at the same time reaching everyday audiences. The research team will use linguistic analysis methods to understand the textual and visual information that can be used most effectively.
Posted by rhetoric at October 8, 2004 10:46 AM