Note for the New Millennium
Is the Role of Design to Glorify Corporate Power?
This article was about how in the past design was used for telling what was in the package or what it was used for. Now design has become more about the design of the actual package rather than what is in it. Today most design is considered design by what the package looks like. Most designers are going to companies that all they do is create package design for other companies. There was a quote by Walter Benjamin who wrote humankind's "self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order."