July 29, 2006

Sculpt what ...

An email arrived from Runner's World (really, I think the apostrophe should be plural, but whatever) today offering me an annual subscription that would probably equal the amount I spend on the magazine in airports over the course of the year. But frankly I refuse to pay money for a magazine that purports to be about running but opens their sales pitch with the line I have highlighted below.

I will say this though. The daily interviews on the website are [sometimes a little New York centric] mostly pretty good, and I would consider ponying up the money if they charged separately for that. I heard someone muse once that the overlap between the magazine and the website readership must be really low. Do the editors know that? Do they not care? Are they happy to subsidize their coverage of the competitive side of the sport off the subscriptions of the more risk-averse side?

Posted by eroberts at July 29, 2006 1:02 PM