Each year, more and more people are watching TV and movies on their PC's and Laptops. And why not? The number of households with computers along with the amount of available online content has increased exponentially over the past 5 years.A new survey from the nonprofit Conference Board revealed that 25% of viewing households in America has watched Television or movies online between January and August of this year. This is a 5% increase over the findings from the same period in 2008. This is a startling number when you think about the amount advertisers pay for TV airtime.
To examine the preferences of these viewers, let's take a look at another group watching the online viewing habits of these households. Consumer Internet Barometer found that the most popularly viewed online programs were news (43%), sitcoms/comedies/dramas (35%), reality TV (20%) and sports (18%). Again, these figures show an increase over last years numbers indicating a steady trend.
Another interesting fact to note is where consumers are watching TV. The Consumer Internet Barometer survey also found that 90% of the online viewing is done from home while 10% is done at work. Now think back to the last survey you took..... The at work viewing is most likely much higher. Does this mean that an increase in lost productivity is also an inevitability?
All indicators show that online media viewing will continue to increase at a rapid pace. TV and movies will no longer be stuck in your living room or the theater. As video viewing becomes much more mobile, what issue should we watch? Where will there be money to be made and who will make it? And last, what will happen to broadcast TV?
Geez, this is very tru I barely watch TV now, just occasionaly to watch a football match. For entertainment I sometimes watch series on the PC.
I think it won't be long that most box office movies will be available online for 1/2 the price of going to the theater. I think that price point would be fair.