Reading Response 1

This reading was very interesting. I thought it was amazing how these designers took some fairly complex measures to convey a simple idea, without it looking overly complex or contrived. I like how the designers of the examples featured in the reading really went out of the norm to create a more stimulating piece on surfaces that can be so static. Such pieces as the cars glued to the billboard and the litmus paper billboard also really connect with the viewer and grab attention better.