Within a couple pages the chapter shows us that design is alive, reactive and evolving. It goes through stages, phases, etc. and imitates the traditions of the society as a whole.
Something that stood out to me specifically is a quote on page 34. It is a statement by Dieter Rams and reads, "to me a good design as little as possible. Simple is better than complicated." I agree wholeheartedly with this statement because it its base roots, design is about sending a message simply and effectively. I also find that many of designs take a minimalist approach (at least that's what I market myself as, maybe I'm just lazy. Up for discussion).
The article then spends some breadth discussing the math aspect behind design. The most notable of these being the rule of thirds and the golden mean. Nothing new, but good reference.
This chapter deals chiefly with the use of grids as means for communicating and information organization within text.
It is interesting to see how the grid is used to grab and guide people's attention (especially the red head passionately grabbing her breast on pg. 59. Good attention grabber).
It surprised me to see how much a serif with sans-serif fonts can create such distinguishing text. Especially in readability.
The rule of thumb of the more grids and columns one has the more choices there are available to them is an interesting aspect that I will most definitely (within reason) employ in Project 3.
Enlightening, to say the least.
3 out 4 stars