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John Kerry To Sit Out in 2008

Democratic Sen. John Kerry of Massachusetts, the losing candidate in the 2004 presidential election, announced today that he would not run for president again in 2008. This story is being reported by various sources.

USA Today is reporting http://www.usatoday.com/news/washington/2007-01-24-kerry-2008_x.htm
that the 64-year old Kerry will instead seek another 6-year term in the U.S. Senate and focus on ending the Iraqi conflict.

The Boston Globe is confirming this report locally, http://www.boston.com/news/local/massachusetts/articles/2007/01/24/kerry_to_bow_out_of_08_presidential_race/
while also examining how this news affects the Massachusetts race for Senate.

The USA Today lead is typical of hard news, since it focuses on today's event while setting up context by mentioning Kerry's 2004 presidential defeat. This lead is intended for a mass audience. The Boston Globe lead leans closer to being a feature, since it describes Kerry as emotional. This article is intended to be somewhat of a biographical feature of someone who local citizens of Boston would be familiar with.

In my opinion, both articles successfully communicate with their intended audiences. USA Today is read by a national audience, so it needs a broad appeal, with more hard news and less commentary. The Boston Globe has a more localized audience and is thus able to have more commentary on a prominent local figure.