Project files
Purpose
UM Crookston Marketing students created a promotion plan for all the markets in NW MN using a common regional logo designed by MNGrown.
Partners
- U of M Crookston – Business Department
- Center for Rural Entrepreneurial Studies
- MN Grown
- Polk County Public Health
- Statewide Health Improvement Program
- U of M Crookston – Business Department
- Center for Rural Entrepreneurial Studies
- MN Grown
- Polk County Public Health
- Statewide Health Improvement Program
- Markets in: Ada, Bagley, Baudette, Bemidji, Clearbrook, Crookston, Dillworth, Fosston, Mahnomen, Mentor, Moorhead, Park Rapids, Thief River Falls, Warren, White Earth
- Service learning project by “Integrated Marketing Communication” class
- Development of regional label by MN Grown
- Presentation to Farmers Market representatives
- Selection of priority promotions supported by SHIP and NW RSDP
- Custom cover on MNGrown Directory and posters, signs and bags for markets.
- Student intern assistant for 9 week summer 2012
- Evaluation fall 2012
- Service learning project from Integrated Marketing and Communications Class results in promotion plan.
- Service learning project from Retail Management class includes this presentation on Inviting Market Stands
