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Extension > Regional Sustainable Development Partnerships > Southwest > Sustainable Agriculture and Food Systems > Buy Fresh Buy Local Campaign & Farmers Market

Buy Fresh Buy Local Campaign & Farmers Market

Project files

Purpose

A campaign promoting the Upper MN River Valley as a marketing & education strategy to increase access to sustainable locally produced foods in west central Minnesota. The campaign represents:

  • A brand that identifies the Upper Minnesota River Valley region and its abundant supply of local, sustainable, healthy foods.
  • A campaign helping people understand food systems & make ethical & sustainable choices.
  • A chapter with partners representing the various sectors of a local food system, working together to promote healthful, sustainable and ethical food choices.

Launched in 2008, a Buy Fresh Buy Local Farmers Market education and campaign was developed to help existing markets improve their marketability by applying the Buy Fresh Buy Local marketing campaign.

Partners

Ryan Pesch, Extension Educator, gave leadership to the steering committee and conducted workshops for Buy Fresh Buy Local Members.

The Pickle Bill workshop was sponsored through this program where Extension Educators Deb Botzik Lynn and Carol Burtness conducted the training.

Activities

  • Launched a membership drive in late 2007 at UMM Farmers Market/local food dinner
  • Formed steering committee to develop marketing plan & finalize membership guidelines
  • Sent out potential membership letters in 2008, 2010
  • Hired students to assist with the campaign
  • Adapted a BFBL power point presentation and presented to several groups in region
  • Conducted one-to-one consultations with potential farmers market coordinators
  • Conducted a farmers market and marketing workshops
  • Developed materials to support the marketing tools
  • Published articles and conducted interviews with local media
  • Developed a farmers market flyer
  • Developed a Vocal Local brochure and publicity
  • Developed a display for regional events and Updated Pride of the Prairie web site
  • Coordinated with Pride of the Prairie partners via meetings and internet
  • Participate in Food Routes Network Buy Fresh Buy Local conference calls/programs
  • Published local foods guides in 2009 and 2011

Outcomes

  • Over 100 farmers, retailers, farmers markets, organizations and Vocal Locals have become members to support the campaign and access marketing materials
  • More visibility in the region regarding the Buy Fresh Buy Local campaign through media articles and increase use of the label and promotion materials
  • After a presentation, South Dakota became a Buy Fresh Buy Local chapter, adding up to 73 chapters across the U.S.
  • Several new farmers markets in region
  • Updated an accessible web site for membership
  • Buy Fresh Buy Local label converted to Spanish, used with Morris Farmers Market to reach out to Spanish speaking customers
  • Distributed 7500 local food guides in 2009, published 7500 in 2011 that are now being distributed

Funding

In-Kind 2,830.00
Outside 2,910.00
Volunteer 925.00
State Special 33,120.00
Total 39,785.00

Total 39,785.00

Leveraged resources

  • Buy Fresh Buy Local featured at second Home Grown Economy, co-sponsored with Congressman Peterson
  • Partnered with MN Dept of Health Statewide Improvement Program, increased marketing materials via farmers market signage
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