Assignment #1

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Swimmer's Choice
Nerves. Adrenaline. Heat from muscles contracting.
Warm air. Cool water. Taste of chlorine.
Sweet sensation of being done.
Relaxed exhaustion yet shaky from being so worked up.

This is the feeling of a swimmer at a meet.
Specifically a female college athlete for Augsburg.
*cough cough my roommate*

I faced the challenge of translating this into a cookie.
Before I dive into that, I will describe my process from the
start.

IDEATION
Collage of ideation.png

The Top Choices: *begin drum roll*
1. The Avocado Cookie (a cookie that you would eat like an
avocado - scoop out the soft inside, chocolate pit, etc)
2. The Mortar and Brick Cookie (aesthetics only)
3. The Swimmer Cookie (as described above)

Ideation Notebook005.jpg

The Finalist:
I explored a few different concepts within the swim idea

  • The cookie that mimics the experience
  • The cookie that compliments, rather than mimics, the
    experience
  • The cookie that provides proper nutrition

    The Flavors:
    Salt.
    That's as far I got.

    SO. I called my brother.

    He's a foodie. His thoughts:
    Wasabi. Almonds. Butterscotch. Not Chocolate. Vinegar. Mint. Blueberries. Cinnamon. Whole Wheat Flour. Oranges.
    Salt. *woo one point for me*

    Actual Eggs and butter
    So I went to the store and bought everything.
    Plus an overly cautious amount of eggs and butter.

    PROTOTYPE
    The Base
    I made a cookie base using "the perfect cookie base"
    recipe found on cookiesandcups.com.

    Subtracted vanilla and added new flavors.

    actual individual bowls
    To keep the cautious as a continuing factor,
    I added individual flavors to single cookies.
    This was done to track how a single flavor
    combined with the base dough.

    labeled pan
    The Mix
    At the same time, I did four combination cookies.
    Tasting the ingredients together before adding it.

    1. dried blueberries, mint, sliced almonds crushed
    2. dried blueberries, butterscotch, wasabi sauce
    3. sea salt & vinegar chips, dried blueberries, butterscotch
    4. butterscotch, wasabi sauce, sliced almonds crushed,
    vinegar, extra salt

    cookie sample
    USER TESTING
    Timing was perfect, as my roommate had invited two
    fellow swimmers over to study.

    happy swimmers
    shauna
    The Feedback
    So three swimmers I had and three swimmers I used.
    The feedback went surprisingly well.
    #1 tastes like 'we just got here' (1 vote)
    #2 tastes like 'after' (2 votes)
    #3 tastes like 'during' (1 vote)
    #4 tastes like 'right before, but also at the end' (3 votes)

    After I revealed the ingredients, one of the swimmer's said:
    "the blueberry reminds me of when I'm kicking my legs in
    the water, and how I need to kick my own ass to swim faster"

    me with cookies
    just cookies
    The Survivor
    True to it's name, I let the cookie be swimmer's choice so
    number 4 it was.

    RECIPE
    makes approximately 27 cookies

    Ingredients
    2 cups flour
    1 Tbsp. cornstarch
    1 tsp. baking soda
    5 tsp. salt
    3/4 cup butter
    3/4 cup dark brown sugar
    1/2 cup granulated sugar
    1 egg
    1 cup butterscotch
    3 Tbsp. wasabi sauce
    4.5 Tbsp. vinegar
    1.5 cups sliced almonds, crushed

    Directions
    1. Preheat oven to 350 degrees
    2. Cover baking sheet with non-stick spray. Set aside.
    3. In bowl, mix flour, cornstarch, baking soda, salt. Set aside.
    4. In mixer, cream butter and both sugars on medium speed. Add egg, vinegar and wasabi sauce. Butter until mixed.
    5. Turn mixer to low and add in dry ingredients from step 3 slowly.
    6. Keeping mixer on low, add in butterscotch chips and almonds.
    7. Drop tablespoon sized heaps onto baking sheet and bake for 12 - 15 minutes.
    8. Remove and let cool.
    9. Enjoy!


  • 2 Comments

    Darien,

    I thought your explanation/organization of your process and inspiration was excellent. You thoughtfully brainstormed and documented all of your ideas in a clear way to interpret and I appreciated that you tested several different cookie recipes on swimmers! I am not a swimmer, but I can "taste" what it would be like from this cookie description! I thought it was funny how you and I both chose to use wasabi, almond, and butterscotch in a cookie but we got inspiration from very different places---cool! The only critique I can provide would be to keep the format of your entry consistent. The first photo is too large for the frame and gets cut off. I would try to resize it to be closer up images of the ideations, but in several photos the same size as the rest. There is text on both columns of the entry, so sometimes it is a bit overwhelming visually. Also, some of the text ran over onto a few photos, making it difficult to read. These minor flaws should be easy to fix next time. Overall, I truly applaud your effort.

    The way you have documented your process was extremely thorough and I applaud you for that! Incorporating your brainstorms and user testing is very important in the design process, so that's great that you were able to take this assignment a step further. Incorporating whom you were designing for was important in your process and I commend you for that as well. Perhaps a critique for you if you were to have more time would be to render your cookie in an innovative way as well as the taste. Maybe changing its shape, size, or presentation? Maybe in the shape of a fish? Or something packaged for on-the-go-swimmer-cookie-eating. Great job! Great process work!

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    About this Entry

    This page contains a single entry by rusch107 published on October 22, 2013 7:59 PM.

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