So this week, we decide on the final product. To help my decision, I developed the following Pugh chart using Snow Darts as the benchmarker.
Using the Pugh chart above and reflecting on earlier research, I chose to further develop the attachable sled idea. The idea also takes into account the positive aspects of the fold-able sled as it can be taken apart for flexibility in storage. My idea for this is to market it as a "build your own sled". Users would be able to try different configurations.
The name I came up with for this idea is "Build a Sled". I went with the direct route.
Here is the elevator pitch I have developed for this product. Feedback more than welcome.