In another environmental design class (3711) we were once asked to respond to the following question: which one is more important to the self identity, the culture or the environment? I took the culture's position, and my visit to the Midtown Market has supported that. Once you step inside the Midtown Market, you start moving from a store to another (from an environment to another). In every single store you feel the atmosphere of the store's culture either from the product being sold, the decoration, or even the playing music. Although each of those stores is not in its real or original environment, the culture was strong enough to control the environment and to show the self identity of each store.