I really liked the information in part one of chapter 3, about how twenty million tons of soy and vegetable protein are needed to produce 2 million tons of beef. I never though of what is considered nutritional based on values instead of science and I found this very interesting. This could be the reason why organic and all natural foods are becoming so popular for their health benefits. With the green movement people are trying to be more conscious of the environment, therefore not wanting to put pesticides and other chemicals into the environment. Companies such as 7 Up are advertising their foods as “all natural” to appeal to consumers. It appeals to customers because they think it is healthier, yet the term “all natural” in foods is meaningless. Scientists are not even sure if pesticides are harmful to people, yet organic food and co-ops continue to become more and more popular. This makes me very skeptical of other things that are promoted for their health benefits. Pomegranate and acai are also really popular right now because they are full of antioxidants. However do antioxidants even really have any health benefits, or is it just a good way to promote the fruits to make money?