The January 25, 2007 issue of Nature tells how the Association of American Publishers (AAP) has hired the PR firm Dezenhall Resources to respond to what they perceive as the threat of growing support for open access to publicly-funded research.
"Besides writing the odd novel, Eric Dezenhall has made a name for himself helping companies and celebrities protect their reputations, working for example with Jeffrey Skilling, the former Enron chief now serving a 24-year jail term for fraud."
"From e-mails passed to Nature, it seems Dezenhall spoke to employees from Elsevier, Wiley and the American Chemical Society at a meeting arranged last July by the Association of American Publishers (AAP). A follow-up message in which Dezenhall suggests a strategy for the publishers provides some insight into the approach they are considering taking."
For the complete article, see:
Jim Giles. "PR's 'pit bull' takes on open access." Nature 445, 347 (25 January 2007) | doi:10.1038/445347a; Published online 24 January 2007.