Schwitzer health news blog

Rapid rise & fall of scanning clinics

The New York Times reports on the collapse of the once-hot body-scanning business.

The story touches on these themes:

* how a medical technology bubble burst;
* the limits of direct-to-consumer advertising;
* and the folly of celebrity endorsements.

It's a story worth reading, with lessons for journalists and consumers about the real risks of sensational hype in the absence of evidence.