July 11, 2005

Hospitals advertise via live surgical webcasts

The New York Times recently reviewed the trend of hospitals and surgeons advertising "complex operations" often showcasing new medical devices via live webcasts.

Buyer beware: it's doubtful the full range of possible complications is discussed in these one-sided presentations, much less any discussion of alternative treatments.

Meantime, some TV "journalists" are joining in the advertising. A Houston anchorwoman's Lasik surgery is still advertised on a commercial website.

News consumer beware.

Posted by schwitz at July 11, 2005 08:32 AM | TrackBack
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