The drug industry releases its voluntary code of conduct for direct-to-consumer drug ads today, an approach AdAge.com calls a "softball approach....falling well short of a mandate on the most serious issues."
AdAge reminds readers that this step may not stop Congress and/or the FDA from enforcing new rules. It quotes Senator Bill Frist: "Turn on your TV, and within 15 minutes you'll be bombarded by dreamy ads that suggestively over-promise and, even more likely, will make you and your children experts on erectile dysfunction. We must ask ourselves: 'Are these ads, which we know are costing billions, properly educating patients or just peddling expensive products?' "
Posted by schwitz at August 2, 2005 09:35 AM | TrackBack