The Associated Press reports: "The maker of Ambien has begun a new ad campaign it hopes will reverse a sales slide triggered by reports that some patients couldn't recall driving or eating while sleepwalking when using the prescription sleep aid. The campaign Sanofi-Aventis SA launched Wednesday is likely the first salvo in what analysts predict will be a fierce advertising war in the market which has seen sales drop in the aftermath of the negative news. Sanofi's Ambien is expected to have a new competitor by this summer when Pfizer Inc. and partner Neurocrine Sciences Inc. are slated to debut a new pill."
"You are not going to be able to watch a television show without seeing a commercial for a sleeping pill," says one analyst.
Isn't it that way already?
Posted by schwitz at March 30, 2006 11:25 AM | TrackBack