The Wall Street Journal's "Media & Marketing" section today has a column on "New Medical Device Ads; Old Concerns."
The Journal mentions Medtronic's ad for an implantable defibrillator with the line:
"If you've had a heart attack or have heart failure, inside this little device, you just might find 10,000 more kisses, snow, 200 more football wins..."
And Zimmer Holdings' ad for a knee replacement for women. The ad tells viewers they will be "amazed at what a difference a knee replacement can make."
The column's subhead is "Can a knee implant be sold this way, and should it be?"
Can't wait for next year's Super Bowl ads for penile and hair implants, artificial knees specifically designed for couch potatoes, and defibrillators to shock you back to life in time for the second half.
Posted by schwitz at April 10, 2007 08:07 AM | TrackBack