See this terrific story on TheScientist.com.
It's about "an informal group of scientific researchers who had met through various workshops sponsored by the UK charity, Sense About Science. Over the past several months, the researchers started chatting about all the bothersome ways that certain advertisers... well, advertised.
The researchers were particularly irritated by companies that used scientific-sounding claims to back their products and market them to the public."
The article concludes: "The project, says Alice Tuff, director of program research at Sense About Science, is meant to encourage other scientific researchers to openly question marketing schemes using scientific-sounding information. "It's easy to say 'that annoys me' and not do anything about it," she says. "All it takes is phone call or letter to make companies more aware of what they put on their Web sites."
Posted by schwitz at October 19, 2007 07:19 PM | TrackBack