You must see Consumer Reports' terrific new "antidote to TV drug ads" - its new AdWatch feature.
In it, they dismantle the claims made in the ads for the drug Requip for restless leg syndrome.
I've spoken with some folks at CR and they're very pleased with the initial response to the new feature and plan many more like it.
Posted by schwitz at November 12, 2007 08:39 AM | TrackBack