February 22, 2008

Public Relations Ethics

A brief diversion from our usual discussion of health news on this site - but one that gives insight into how news is sometimes made.....

A friend in a news organization passed along this note received from a public relations person:

ABOUT THE MIAMI BEACH DANCE FESTIVAL

Special Note: The Greater Miami Convention & Visitors Bureau will cover airfare and hotel for journalists coming to Miami if they agree to do a tourism-oriented story. Anyone feel like warming up in Miami?

We all know this sometimes happens. But sometimes you have to see the sausage being made in order to make you think about what you're eating. Think about this the next time you see warm-weather location fluff pieces in the middle of winter. Always think about who paid the piper.

Posted by schwitz at February 22, 2008 08:30 AM | TrackBack
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