Pfizer's President of Worldwide Pharmaceutical Operations Ian Read said:
"...the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world -- cardiovascular disease. We regret this. Going forward, we commit to ensuring there is greater clarity in our advertising regarding the presentation of spokespeople."
Hail the power of public opinion.
Probably the best example yet of a direct-to-consumer drug ad blowing up in the drug company's face.
Posted by schwitz at February 25, 2008 02:15 PM | TrackBackIsn't that the same Pfizer that launched quit-smoking medicines that caused suicides?
Champrix or Chantix or something? Two different names, one for US and one for EU...
Posted by: Mr. ADSL at February 25, 2008 05:52 PMThere's a recent series of articles I came across about the slimey way of Pfizor and there Lipitor ads. Really intresting articles check them out.
Part One: ROBERT JARVIK, PFIZER'S PIMP WITH A PUMP
Part Two: LIPITOR- THE POISON THAT CAUSES CONGESTIVE HEART FAILURE
My policy on comments
I'm adopting the policy of a blog I admire: “Comments are great;
obnoxious comments get deleted. Deal.” I also won’t post any comment
from anyone who I consider to be pitching a product, or from anyone
who doesn’t list what appears to be an actual e-mail address.