A British Medical Journal editorial this week projects that the United States will be the ONLY industrialized country allowing full direct-to-consumer prescription drug advertising.
The editorial explains that New Zealand's health minister has decided that the potential benefits of drug ads do not justify the harms, and so will ban the ads in 2005.
Legislators in Australia and Canada and the European parliament have all come up with unfavorable reviews of DTC ads in recent years.
Once again, the U.S. stands alone. Nothing to be proud of.
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