PR Week recently published an article predicting more video news releases (VNRs) on scientific medical stories in 2005.
Apparently the stink over the government paying for VNRs to promote the Medicare legislation and the No Child Left Behind effort last year weren't enough to discourage those who package fake news in this manner.
PR Week says that "most industry professionals agree that healthcare VNRs are still the most popular."
What's troubling is that there are television stations that air these VNRs as is, unedited, and without telling the audience that this information was produced by an outside source with a vested interest. In this era of entanglement of special interests in the dissemination of health and medical information, buyers and viewers better beware.