Almost 5 minutes of network airtime to discuss a "new cure" for toenail fungus.
How was it disease mongering?
• ABC said, "About half of all Americans over the age of 50 are struggling with this problem." Struggling? Really? Enough to warrant a $1200 treatment ($120 per toe) that is NOT covered by insurance (thank God)? This is part of the 16% of the GDP that Americans spend on health care.
• ABC profiled one woman: "Meghan, like millions of Americans, has had her toe fungus for 15 years. It's unsightly, embarrassing. And like others, she suffered in silence, not wanting to talk about it." Millions of us like poor Meghan - suffering in silence? But not silent any longer - thanks to almost 5 minutes of network news time.
A physician promoting the laser on the program offered up this clear-as-mud analysis:
"Long-term studies need to be done. Studies have only been done since 2007. It was FDA-cleared in 2008. And I want to make it clear that this is an off label use right now.”
So long term studies need to be done. But it's been FDA "cleared". But it's an off-label use right now - meaning it hasn't been cleared for this use. HUH??????
And does anyone at the FDA care about such blatant off-label marketing on network TV.?