A classic example of disease mongering. That's what blogger John Mack writes on his Pharma Marketing blog - about a slide presentation he found from a drug company exec pushing the drug, Detrol, for overactive bladder.
"I remembered being present at the 2002 meeting and how shocked I was that a pharmaceutical VP would actually be so transparent in discussing how "overactive bladder" was a "new" disease that he and his company created specifically to increase the sales of Detrol!"
In her book, "Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs," Melody Petersen wrote that too many journalists fall too easily into drug company plans to create a market for a drug – citing the coverage of Detrol. “Dozens of journalists at newspapers and television stations across the country wrote stories about the disorder said to be destroying the lives of millions of Americans,” she writes. “Editors and television news directors loved these reports. Silly stories of people running to the toilet brightened the day’s news.”