A male model and his mother didn't like the fact that an ad suggested he had prostate problems. So reports the Star Tribune:
Ubaldo Dominguez Ramos, a 58-year-old model from Brooklyn Center, claims that Fridley-based Medtronic defamed him by illegally using his photograph in an ad touting its prostate device next to the words, "Now I can go like I am 19 again!"
Ramos said in a Hennepin County District Court lawsuit this week that he has never suffered from prostate problems.
Gee, Medtronic is making it into the news in all kinds of ways.
What if the FTC and/or FDA simply required truth in advertising... that anyone depicted in an ad as a patient using a drug or device actually BE a patient who uses that drug or device?
Maybe then the ads might have a shade more verisimilitude, in contrast to the unbelievably healthy-looking actors currently used to promote magic bullet fantasies.