Beware when a study misses its primary endpoint and a news release doesn't even mention that fact

Expect to hear and read a lot of heart research news coming out of Barcelona and the European Society of Cardiology there this week.

Larry Husten on Cardiobrief.org writes about a study missing its primary endpoint, and an academic medical center news release that doesn't even mention that - even though the drugmakers' news release actually did prominently feature that fact!

Let me remind you of a study earlier this year by Woloshin & Schwartz and colleagues that concluded:

Press releases from academic medical centers often promote research that has uncertain relevance to human health and do not provide key facts or acknowledge important limitations.