Drug Marketing Strategy 101


On the Pharma Marketing Blog, John Mack writes about weight loss drug Alli:

"Alli is a great case study of what pharmaceutical companies would do if there were fewer or no FDA regulations to contend with - they would enhance the benefits and downplay the side effects."



This is exactly what they do with 'natural' supplements that are able to skirt FDA regulation. Some pretty outrageous marketing techniques.

Without the FDA it would become the wild west. I'm thankful for regulations.

About this Entry

This page contains a single entry by Gary Schwitzer published on September 9, 2009 7:45 AM.

Kudos to journalists who evaluate the quality of the evidence was the previous entry in this blog.

Not enough talk about evidence-based medicine in current "debate" is the next entry in this blog.

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