How important prostate news is made

For those of you not in journalism, for those whose in-boxes do not get filled daily by news releases, here is an exciting insider's look at how the news is made.

Journalists across the country received this today:

prostate campaign.png

Bayer.png If you weren't aware, One A Day multivitamins are the official multivitamin of Major League Baseball.

That's all the evidence you need that this product is good for your prostate.

Look for a news story like this on a TV station near you.

It will undoubtedly come along with a recommendation for prostate cancer screening - without any of those bothersome reminders about how this is a complex decision for men to face.

Just pop a vitamin, have a simple blood test, and enjoy America's favorite pasttime: FEAR-MONGERING.

About this Entry

This page contains a single entry by Gary Schwitzer published on September 3, 2009 1:45 PM.

A ho-hum week for Pharma was the previous entry in this blog.

BMJ misleads journalists with misguided news release on large thighs is the next entry in this blog.

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