I don't usually read HEALTH magazine, but a Time, Inc. PR person sent me a news release promoting the October issue.
The article headlined "NATURAL CURES YOU NEED NOW" jumped out at me.
But when I read the article, evidence - data - did not jump out at me.
The article promoted calcium, magnesium, iron, omega 3 supplements, eleuthero and licorice for women in their 30s; black cohosh, probiotics, flaxseed and vitamin B12 for those in their 40s; and vitamin D, Replens, hawthorn and zinc for women in their 50s.
All of those promotional claims without one single shred of evidence or data to back them up.
But the story did include costs of most of the products - although it didn't explain the cost per unit - how much money for how much product.
Nonetheless, the overall cost of the products promoted totaled $207.37.
Time, Inc. - keep sending me your news releases. I'm not likely to subscribe. But I sure want to keep current on these bargain cures each month - these "cures I need now."