Heartburn from heartburn meds - how to cover important drug issues on local TV news

Can local TV news do more than scratch the surface on important health news? My former student Jeff Baillon (There - the disclosure is out of the way) shows once again how well it can be done. He reported this week on the widely-prescribed proton pump inhibitor drugs for heartburn. But his angle was not one of breathless awe. Rather, he reported that "there's scientific evidence that these medicines might also cause the problem they're designed to cure."

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This page contains a single entry by Gary Schwitzer published on November 18, 2009 8:13 AM.

Too much emotion - not enough evidence - in TV's coverage of breast cancer screening was the previous entry in this blog.

Truth squad needed on breast screening quotes is the next entry in this blog.

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