November 2012 Archives

Greenbook.org- Changes in Grocery Shopping Patterns

| No Comments

Changes in Grocery Shopping Patterns driven by demos and technology
This specific article, "Changes in Grocery Shopping Patterns driven by demos and technology" caught my attention right away because we've learned about topics similar to this in class before. I thought the title was interesting because I started buying groceries online when I lived in the dorms freshman year, and since then I've been more dependent on buying groceries on the Internet (Gopher Grocery). The article goes into depth about how many more Baby Boomers and their kids are using the Internet to order groceries because they are more familiar with computers, are "busier" so they don't have time to run to the grocery store, and like that their groceries are delivered to their house so they don't have to leave. Online grocery shopping has become more popular, and the article gives statistics about how many people are joining online grocery shopping, how often they use it, etc. Therefore, this article relates to topics that we've learned in class because our society today has become very dependent on technology (specifically the Internet), so companies are changing their businesses so they fulfill their consumers' wants.


Link: http://www.greenbook.org/marketing-research.cfm/changes-in-grocery-shopping-patterns-driven-by-demos-and-technology-11906

Greenbook.org- Article about Video Importance

| No Comments

This article, called "The Importance of Video in Delivering Research Insight," explains all of the ways that videos help people understand the basics about valuable research that people use to make conclusions about important topics. I was interested in reading about this because I feel like I learn more things when I watch videos about topics because there are sounds, graphics, pictures, etc. that make the information more exciting than just black and white font on a paper. The article goes into depth about how researcher Ted Frank made a presentation at a work conference about how important videos and pictures are when talking about research insights. He also states later in the article that pictures/videos can be very useful for focus groups, in depth interviews, etc. when trying to find research about people. He also included other tips, such as adding music, close-up pictures, adding an emotional connection with audiences, etc. to help people understand tough topics more easily. Overall, this article was really interesting because it described in depth about how important visual objects are for research insights and what researchers can do to make their studies more interesting to their participants.

Link: http://www.newqualitative.org/blog/the-importance-of-video-in-delivering-research-insight/

Greenbook.org- Secret Shopper

| No Comments

After learning about Greenbook.org in class, I decided to look it up on the Internet. I decided to look at all of the different kind of market research and volunteer opportunities that they have all over the USA, but the "Secret Shopper" stood out to me right away. Since I was a hostess for three years at a restaurant in Eden Prairie, MN, I'm used to the term "Secret Shopper." They are random people that sign up to become a "shopper" and get to go to different restaurants in the area (eat, drink, enjoy the atmosphere, etc.) and then grade the restaurant after they leave so it's confidential. This kind of information is extremely important to restaurants because they want every single customer to be happy with all of the services that they provide, and if the secret shoppers rate the restaurant low in anything then the managers know that they need to make changes (fire people, new meals on the menu, etc.) Therefore, I'm actually considering being a Secret Shopper because I've been "shopped" before at the restaurant that I worked at, so I would be interested in being on the "other side" of the experience.

Link: http://www.greenbook.org/company.cfm/Secret-Shopper

U of M Health Behaviors of College Women

| No Comments

U of M Health Behaviors of College Women Survey- Melissa Kwon
I'm assuming that I received this email to take this "U of M Health Behaviors of College Women Survey" because I'm a female student at the U of M. The first page reminded me that all of my answers are confidential and that taking the study was completely confidential. This study was different because I had to be a female, I had to be between the ages of 18-25, and I had to be a University of Minnesota student. Like a few other surveys I found, there was an incentive as well- a chance to win 1 of 24 $25 Target Giftcards. That especially made me want to take the survey because I love shopping at Target and since there was more than one prize (24 in total), I had a better chance of winning. The main point of the survey was for U of M women to explain what decisions they make about their personal health behaviors. The questions mostly consisted of open-ended questions, but also contained the basic type of survey questions (nominal, ordinal, ratio, and asked about my demographics, etc.)

Melissa Kwon Study.png

PRSSA National Student Survey

| No Comments

PRSSA National Student Survey
Although I receive a lot of emails from prssa.org, I specifically wanted to take this survey because it's the "PRSSA National Student Survey" that is sent to every PRSSA member around the United States. Again, the consent form stated that taking the survey was completely voluntary, and they also used another free iPad as an incentive to take the survey, but I wanted to take this survey to see what kind of questions they asked every kind of PRSSA member. In addition, based off of the research that the researchers find from members' responses, they put a box at the end of survey to put your email so the researchers can send you information on what they concluded about PRSSA in general, what they plan on keeping the same and what they are changing for the future. This made me interested in taking the survey since I was an active PRSSA member my freshman year, I want to see how similar and different being in the club is because I'm thinking about joining again if it still seems fun.

PRSSA National Student Survey.png

PRSSA Work Life Balance Survey

| No Comments

PRSSA Work Life Balance Survey
I also received another email from prssa.org to answer questions about how I feel about "the intersection of work and life issues at their future public relation jobs" from the study called (PRSSA Work Life Survey). The beginning of the survey was a consent form, and explained how I was randomly selected to take the survey out of every PRSSA group in the USA, how the study is completely voluntary, confidential, and that I was older than 18 years old (which was different than the other studies I received.) The questions consisted of nominal, ordinal, likert, semantic, open-ended, and questions about my demographics (similar to the other surveys). In the consent form, it says that all of the responses will be reviewed after to figure out ways that PRSSA leaders can help guide PRSSA members on how to balance work and play in their daily lives.

PRSSA Work Life Survey.png

U of M Focus Group Invite

| No Comments

U of M- Focus Group Invite
Since I'm in the School of Journalism and Mass Communication (SJMC), I received an email from the school to participate in a focus group about the Journalism Library that I study at quite a bit. Although it interested me since I study at this library a few times a week, I was busy during the times that the focus group was being held. In the description, it says that the Journalism Library is going to be changing and the people in charge wants to get feedback from students about what they like/don't like so they can make it better. I'm assuming the questions will be structured, semi-structured, and specifically with questions that are nominal but mostly open-ended so students can explain themselves fully. Therefore, the people in charge of the focus group will take the information that they gathered and put together ideas about what changes they can make that's in their budget but also tends to students' wants and needs.

SJMC- Focus Group Invite.png

Diverse Learning Survey

| No Comments

Diverse Learning Survey- Rickey Hall
I received this mass email survey because I'm on the University of Minnesota student email database. Although I didn't take this survey because the link expired, I read the description about it. Rickey Hall, the researcher that sent out this email and who probably made the survey, sent the survey to every student at the U of M probably because he wants to know more about all of the ways people learn and study around campus. In the description, it says that the same survey is sent out every year to students at different universities around the country. The point of this 20 minute survey is for U of M faculty and administrators to understand and improve the undergraduate college at UMTC.

Rickey Hall Survey Invite.png

PRSSA Ethics Survey

| No Comments

PRSSA Ethics study from prssa.org
Since I was a U of M PRSSA member my freshman year, I still receive emails from prssa.org and I get these emails every once in awhile about the program. The title of this study is called "PRSSA Ethics Study" and it took me about 20 minutes to complete. There was a consent form at the beginning, a description of the study, and reminded me that I had the chance to win a free iPad for taking the survey if I put my email in at the end of the survey. The survey consisted of regular survey questions that I stated before in the other surveys, but this one was also different because there were more questions and there was an incentive at the end to make me want to take the survey (to be put into a drawing to win the iPad). I'm assuming that based off of all of the responses of the people that took it, the PRSSA members will make conclusions about what is going well with the program and what they need to work on.

PRSSA Ethics Survey.png

University Brand Perception Survey

| No Comments

University Brand Perception Survey
I also completed another survey that I signed up through the SJMC Research Pool website so I could receive extra credit for a few of my journalism courses. This specific study was called "University Brand Perception, the .xxx Domain, and Pornography" and the survey consisted of questions about the new .xxx domain that was created for adult sites on the Internet and how the associated with pornography affects peoples' perceptions of the University. The survey contained a medium-length article about the .xxx domain and other important information/facts about it, and from there I answered a series of questions of how I thought that link would affect the image of certain schools (including the University of Minnesota).

SJMC-University.png

Advertising Strategy Effects

| No Comments

Samantha Steinbring Survey
I signed up for a study through the School of Journalism and Mass Communication (SJMC) Website to get extra credit points for a few of my journalism classes. Once I signed up online, I received an email from Samantha Steinbring, the person in charge of the study, and she gave me the link to the survey because I signed up to do it. There immediately was a consent form saying that the entire study was voluntary and basically described that the study was about the different advertising message strategies that businesses use to attract customers and what their affects were on their audience. The survey took me about 10 minutes to complete, and it consisted of a range of styles of questions (likert, semantic, open-ended, etc.).

Samantha Steinbring Study.png

U of M Greek Life Survey

| No Comments

Another girl in my sorority asked me to answer a different 10 minute survey for her CSOM class, as well. This specific survey consisted of questions about the Greek Life at the University of Minnesota. Since I'm "Greek," I recognized a lot of the terms that were in the survey. This specific survey consisted of different styles of questions, such as nominal, ratio, likert scale, semantic differential scale, constant sum, open-ended, and then I answered information about my demographics at the end. Although this was a convenience sample because I live in the same house as her, she said she received more than 100 responses and they were using the data to make conclusions about Greek Life at the U of M.

Link: https://umncarlson.qualtrics.com/SE/?SID=SV_1KQqkKp863B8L4x

Gophers After Dark Survey

| No Comments

This survey was a quick 5 minute survey that a girl in my sorority asked me to take for her Carlson School of Management class project. The survey was completely voluntary, confidential, and consisted of different questions asking about the University of Minnesota activity program "Gophers After Dark." The different kinds of questions asked were based off of different styles like the Likert Scale, Semantic Differential Scale, Open-Ended Questions and my personal Demographics at the end. Although it was brief, I know her group will look at all of the responses and make conclusions from there with specific statistics and conclusions.

Annika Study.png

Facebook Adding New Service called "Gifts"

| No Comments

This other article from Yahoo.com basically explains that even though people already share so much information about their lives on social networks (specifically Facebook), now Facebook has made a new service where users can buy presents for their friends for any occasion. Facebook rented a warehouse and created its own software to track inventory and shipping. If this idea is successful, it is expected that it will earn more than $200 billion e-commerce market. From there, they want to keep the personal information that people are getting from purchasing these gifts and use it to make targeted advertisements towards certain audiences using the website. Facebook nudges users to buy a gift with a gift-box icon popping up on screen, then they choose which gift they want, pick out a greeting card, and then they ask for their credit card & other personal information. The average purchase so far is $25/person, and since Facebook's main competition are Amazon and Apple, they use the personal information and their users' aquaintances as an advantage for occasions such as birthdays, wedding anniversaries, etc. to promote the gift idea so they are more likely to buy a gift for them around that time. Facebook is thinking about adding "Gifts" to their mobile app as well, since the company said 14% of its advertising revenue came from ads on cell phones. Therefore, this study relates to what we've learned in class because social networking sites are very useful for connecting with their consumers on different levels than just plain advertising can do, and specifically target marketing their audiences with products that they think they will most likely buy based off of their personal information and their "friends" on Facebook.

Link: http://finance.yahoo.com/news/billion-birthdays-file-facebook-adds-011744511.html

Relationships with the In-Laws

| No Comments

I chose two articles from Yahoo because I visit this website everyday and I always see articles about studies that interest me. This specific study talks about how different relationships with in-laws affect women and men differently. A good relationship with in-laws most likely improve marriage for men, but increases the chance of divorce for women (according to the study). Later in the article, researcher Dr. Orbuch says that in-laws are stressful for women and it is harder to form a strong bond with their husband if they are newly married. Overall, the article explains that every relationship with in-laws is different, but women tend to overthink and get more stressed out when being with their in-laws and their children, while men usually get along better with their in-laws (which overall helps the marriage most of the time). This study relates to what we've learned in class because the researcher studied 373 couples from ages 25-37 for a longitudinal study on marriage and divorce, and during the study she made theories, observed them, recorded data and made conclusions based off the information she learned.

Link: http://http://shine.yahoo.com/love-sex/good-relationship-laws-improves-marriage-men-increases-chance-171200008.html

About this Archive

This page is an archive of entries from November 2012 listed from newest to oldest.

Find recent content on the main index or look in the archives to find all content.