Advertising Strategy Effects

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Samantha Steinbring Survey
I signed up for a study through the School of Journalism and Mass Communication (SJMC) Website to get extra credit points for a few of my journalism classes. Once I signed up online, I received an email from Samantha Steinbring, the person in charge of the study, and she gave me the link to the survey because I signed up to do it. There immediately was a consent form saying that the entire study was voluntary and basically described that the study was about the different advertising message strategies that businesses use to attract customers and what their affects were on their audience. The survey took me about 10 minutes to complete, and it consisted of a range of styles of questions (likert, semantic, open-ended, etc.).

Samantha Steinbring Study.png

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This page contains a single entry by seas0018 published on November 30, 2012 4:39 PM.

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