A Survey is both simple, and complex, depending on the end you look at. While participants may see the questions as simple, there is a definite strategy researchers use in the order and wording for each and every survey question. The basics for writing, reading, and analyzing surveys are laid out here in this article created by Greenbook.org.
Super Simple Surveys
TrackBack URL: http://blog.lib.umn.edu/cgi-bin/mt-tb.cgi/203988