November 2012 Archives

Greenbook's Predictions

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Greenbook.org has released their predictions for 2013's market research!
Click this link to check out their thoughts, and view a great video!

Retaining Profitable Customers

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Greenbook.org has released the four step system to customer relations. This is a very important value for businesses to study and understand.
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Make sure to check out the link above and study up! You'll need to know this.

My Letter to Betty McCollum

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It came to my attention that our government was spending money on ridiculous sports sponsorships for military recruiting efforts. My thoughts to Betty McCollum are in support of her proposal to stop this spending.

Dear Ms. McCollum,


I would first like to congratulate you on your win for another term as Congresswoman. I am a supporter of your mission, and have very similar beliefs in government spending. I want to thank you for your continued service to Minnesota and The United States. I am writing you today in support of your amendment to eliminate funding for professional sports sponsorships.
I believe sports in our country are an important aspect to our entertainment options, however I do not believe the amount of money they receive for sponsorships is appropriate. Events like the Super Bowl, March Madness and NASCAR draw a large commercial audience and the money businesses are willing to spend is increasingly becoming out of hand. That being said I have a hard time understanding how our government is willing to do the same. I do understand the importance of recruiting the best and brightest for our nations Armed Forces however I do not believe this should be achieved through million dollar sponsorships to have a logo plastered on a racecar. Those funds could be more appropriately spent on more effective means of recruiting, and advertising. Those funds could also be allocated to education, or simply paying back our nations debt.
I have read your opinion on this issue, and am happy to know you feel as strongly as I do on this issue. I would like to be informed of your progress in passing this amendment.
Thank you for your time,
Nicolette Seifert
University of MN Undergraduate

Social Media Presence

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Topic: Using Social Media Presence to Build Your Brand

It is becoming increasingly important for young professionals to not only have a presence online, but also a relevant, and professional one. Employers are becoming more aware of different platforms, and are impressed with our knowledge of the trends.

Outline:

Intro: Why branding yourself online is key to gaining exposure

1.) Types of sites, outlets to be active on
2.) What ways to promote yourself
3.) How to interact with professionals, businesses or organizations


There is no denying the fact that the growth of social media in the past decade has drastically affected the way college students, and recent college graduates have applied for 'real-world' jobs. Current university upperclassmen, on average, have been a part of the Facebook community for around seven years. Pictures from high school dances, and slumber parties are among the first pieces of the online brand we are creating for ourselves. While we may not consider it entirely 'fair' for employers to snoop through our Facebook, Twitter and Pinterest accounts, there is a way we can create a positive image, and effectively position our brands.
Some sites to be most active on include LinkedIn, Twitter and Facebook. It is important to remember that a social media presence isn't about quantity, but quality. If you are constantly adding new accounts, and abandoning others you may lose content quality, and important followers.
A high volume of posts won't necessarily help your brand presence, especially if you only tweet when you are out with friends, and post constant political statuses. It is important to show your versatility, and your knowledge of relevant topics. This is not to say stop posting personal thoughts or ideas! Employers want to see that you are on top of new trends in PR, and that you have a personality, hobbies, and/or creativity. Make sure you find the appropriate balance.
Promote yourself, and affectively post quality content. Remember that each site is different. Linking all of your tweets to your Facebook page may be efficient, but it's not original. Become interactive. Position your posts to allow your followers to comment, or like your content. Show your ability to obtain a following that appreciates your opinions or points of view.
Follow the businesses and organizations you are interested in, or are inspired by. Starting conversations with professionals is an easy way to create networks, and build relationships.
Create a LinkedIn account, and then actually use it! This is probably your only chance at having an entirely professional social media outlet, so let it shine! You can post articles, comment on group discussions, and create connections with some extremely valuable professionals.
However you approach your personal brand, remember that it will be viewed and analyzed by future employers, so put your best foot forward!

Women's Health Survey

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Women'sHealthSurvey

Taking a survey for the University is something students do quite often to win prizes, or gain extra credit. For this survey I took I was astonished by the length of the questions. While I sat through the 20 minute survey and read each question I couldn't help but think of all the students who might just click through without reading. This can be a major problem for researchers as they analyze data from these surveys.

The standard deviation becomes larger when the margin of error is so prevalent. To combat this I would recommend the writers of the survey to keep the audience in mind. A focus on short multiple choice questions is better than long winded lickert scale questions.

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