Taking a survey for the University is something students do quite often to win prizes, or gain extra credit. For this survey I took I was astonished by the length of the questions. While I sat through the 20 minute survey and read each question I couldn't help but think of all the students who might just click through without reading. This can be a major problem for researchers as they analyze data from these surveys.
The standard deviation becomes larger when the margin of error is so prevalent. To combat this I would recommend the writers of the survey to keep the audience in mind. A focus on short multiple choice questions is better than long winded lickert scale questions.