I would say the answer is yes. This article posted by Greenbook.org asks the question that if the professionals are so good at many different ways to understand the perceptions of brands and public, should they use their power for good?
When they have every opportunity to use facts and figures to say whatever they want, I think it is imperative for research companies to conduct ethical and truthful studies for the betterment of our society.
What do you think?
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