Do Researchers Owe Society?

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I would say the answer is yes. This article posted by asks the question that if the professionals are so good at many different ways to understand the perceptions of brands and public, should they use their power for good?

When they have every opportunity to use facts and figures to say whatever they want, I think it is imperative for research companies to conduct ethical and truthful studies for the betterment of our society.

What do you think?

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This page contains a single entry by seife137 published on December 1, 2012 10:42 AM.

Greenbook's Predictions was the previous entry in this blog.

Surveys and Cell Phone Providers is the next entry in this blog.

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