So let's talk validity.
How do you really know if what researchers are saying is true, or just fluff? It's important to do your own research after reading an article. Find out who wrote the article, and where they got their information. If the author keeps saying "The study showed xyz." It's important to find out WHY the study showed that. Does the author even know, or are they just writing a summary of the conclusion?
I'm not saying the article or study isn't credible, but it doesn't help readers to become more knowledgeable. It just helps them read meaningless stats and analysis. The method is very important and some articles just leave it out completely.
Read this article and let me know what you think of the language the author uses.