Starcom surprised many members of PRSSA who are not familiar with media buying agencies.
Starcom is divided between Strategy and Activation teams. Now let me explain.
The Strategy team is made up of professionals who focus on working directly with their client to find out exactly which audience the company wants to reach. It is then their responsibility to research demographics relevant to their clients product.
Activation teams work with their vendor partners to purchase the ad space necessary for the individual clients.
The company has a great structure for professional growth. They offer unified training to each employee no matter how long or what title they have within the company.
Their current opportunities for undergraduates and recent graduates are posted here on their website. They are looking for media associates who can show examples of leadership and multitasking abilities.
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