PRSSA started the day at The U.S. Cellular White Sox Stadium and met the brilliant Lou Hernandez. Lou has been with the White Sox since 2006 and is currently the Director of PR for the Major League Baseball team.
Hearing from Lou was one of the most insightful, and inspirational moments of the day as he highlighted what it takes to make it in Sports, and PR in general.
The White Sox Communications department is divided up between PR, Community Relations and Mass Communications.
PR takes on the role of making sure all stories about tickets, game days, fans, players, and crisis are accurately portrayed in the media. They also focus on the charitable, and philanthropic endeavors the team has its name on.
Community Relations are responsible for all player appearances in the community as well as community involvement events.
The Mass Communications division oversees the social media, design, website, programs and newsletters produced by the White Sox.