Shot Description
Opening: Establishing Shot of a party scene.	Possibly Evening. Women are dressed up and walking across the shot. With the female in the lead welcoming them and taking charge.
Shot 2: Living Room	Female is in lead and motioning to various areas of the room. This is showing that she is the owner of the environment.
Shot 3: Bedroom	Group of women walk to next room, all obviously excited. Female in lead with big smile shows this is her bedroom.
Shot 4: Outside closet	Lead female gestures to the closet and opens door. This is obviously the highlight of the tour, her pride and joy. She smiles and throws her arms up in invitation.
Shot 5: Inside closet	Lead female steps aside for the others to look around inside closet. All are excited and exclaiming about the room. The emotion shows that this is a valuable commodity for women.
Shot 6: Pan to outside of closet.	Excited noises are heard in a separate apartment. Women look around in confusion. Stepping out of their closet shows that this is not their party that the noise is coming from.
Shot 7: Inside closet, smokey like a fridge, with clear doors and shelves full of beer. separate apartment. Now male figures.	Closet is a walk in refrigerator filled with Heineken beer. Men are excited and screaming with joy. This reaction establishes that this is an amazing thing, their joy exceeds the women’s joy so this must be a far better closet than the one upstairs.
Shot 8: Inside women’s closet.	They are now confused and not jumping in joy any longer.
Shot 9: Inside Men’s Closet. Close up on their screaming and joy.	This is reestablishing the superiority of the men’s closet.
Shot 9: Outside Men’s Closet. Long shot showing people walking up to see what is going on.	In showing an outside shot they are inviting the outside world into their private domain.
Shot 10: Shot of text only. “Heineken, serving the planet”.	This gives a final oomph of what the product is. The short nature of the sentence makes it easier for the average customer to remember.