The sell-out of organic?
There's a great piece in Business Week this week about the changes in the organic food market. It sounds like a real sea change--moving to a much more corporately dominated enterprise. I've increasingly felt that the real meaningful label is local, fostering a relationship between producer and consumer. Not that all mass produced food is bad, but when you know where you food comes from, I think that makes a difference.
Here's a quote:
Hence the organic paradox: The movement's adherents have succeeded beyond their wildest dreams, but success has imperiled their ideals. It simply isn't clear that organic food production can be replicated on a mass scale. For Hirshberg, who set out to "change the way Kraft (KFT ), Monsanto (MON ), and everybody else does business," the movement is shedding its innocence. "Organic is growing up."