Check Your Morals at the Door
"HOT AND READY.
IF ONLY MARRIAGE WAS LIKE THAT."
Buffalo Wild Wings billboard.
That may not be the exact wording in the second line, I can't remember, but if not it's very close.
Just how classless can you get? Personally, I'm disgusted by this.
I can understand if this ad were in some "dude" magazine or something--somewhere that's all about cheap women and sex. But on a billboard, where the projected audience consists of everyone sixteen and over who can drive and uses a major freeway? I'm sorry "B-dubs," but I think you may be a little overconfident in how many people you think that your ad campaign caters to. Seeing it succeeds only in making me never want to go there again, and significantly lowers my previously indifferent opinion of the place. And maybe that's their strategy--to attract only a select crowd that they cater to. Which makes sense, but somehow I think that a place who sells wings for under and dollar and has them ready in a suspiciously short amount of time is looking for all the people they can get. You can't get that kind of fast low-quality service at anywhere that would attempt some distinction of class.
But I'll give them this, they're catching on to the decadence of mainstream society. Maybe my opinion is of the minority here and the ad campaign is going fantastically.