Predictably Tactless
BK Burger/Breakfast Shots
First of all, unrelated to the actual advertisement of this product (if you can call it that....actually, "product" is probably the best term to use here, my Mac dictionary defining the word as "a substance produced during a natural, chemical, or manufacturing process"), why do we like things that are miniature? Why are tiny, less functional representations of things often so much much cuter and more desirable than what they represent? I have no idea, but I do often feel that way. So I guess maybe Burger King does have some sense in their reasoning behind this product, and at least the idea behind the ads. However, the execution of the ads...well, fail pretty miserably, in my opinion.
First, let's look at the ad with the (to be P.C.) little person. Am I supposed to find it funny? Am I supposed to actually believe that because he is a little person farmer that his claims for the heartiness of the breakfast shot are legitimate? No, it's too ridiculous for that. But I'm not sure how to react.... I feel very put off by the whole thing. Are little people offended by it? Amused? Well, regardless, I think it is tasteless, stupid, and completely ineffective in making someone desire the product. I guess it has the potential to be enjoyed by people who think little people are funny. Great target market. That's really the most logical, albeit offensive, answer I can figure. And do I even need to get into the other ad? The one where the guy opens up his food, only to be immediately swarmed by attractive women, exclaiming the burgers' cuteness, and making blatant sexual innuendos about them. Typical appeal to the classless young guy market.
Two solid ads Burger King; well done.