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Controversial Billboards to Show Amber Alerts

Digital billboards around the city have come under fire for being unsafe to drivers, and the company behind them has just announced a partnership with the Amber Alert group to post missing-child alerts on the billboards. While no one seems to be against the posting of Amber Alerts, the controversy with the safety of the billboards themselves is overshadowing the good service that is being provided. Since the Amber Alert program was put into effect in 2002, 14 children have been lost and found using the program.

Both of the Twin Cities papers covered the announcement of the partnership rather similarly. The Star Tribune's article was significantly shorter, but got the point across about the issue, whereas the Pioneer Press provided a brief background on the billboards themselves, in case the audience had not seen one. All attribution was accurately done.