« Man Found Partially Frozen to Pavement in Chaska | Main | Chaska 18-Year-Old Dies After a Night in the Cold »

Nonfiction Book Authors are Opting for Comedy Central Publicity

(This article merely an interesting piece printed in the Sunday edition of the New York Times. I couldn't find anything similar to compare it with.)

"Since when did microlending, global poverty, constitutional law and civil wars in Africa become topics for frank discussion on fake-news comedy shows?"

Since Jon Stewart, of the Daily Show, and Stephen Colbert, of the Colbert Report, began interviewing serious book authors on their Comedy Central programs.

Many publicists for authors are taking notice. These days, they would rather have a spot on one of these shows than on Charlie Rose, long known for its interviews of serious book authors.

"After a “Daily Show? appearance, several publishers said, the author’s Amazon ranking rises and the daily sales figures “pop,? in industry parlance. It is not at all unusual, one book publicist said, for a title to go from a 300,000 rank to a spot in the Top 300 — not often the case after shows like “Charlie Rose.?"

"Part of the surprise, publishers said, is that the Comedy Central audience is more serious than its reputation allows. The public may still think of the “Daily Show? and “Colbert Report? audience as a group of sardonic slackers, Gen-Y college students who prefer YouTube to print. But publishers say it’s a much more diverse demographic — and more important, a book-buying audience."

“It’s the television equivalent of NPR,? Ms. Levin, of Free Press, said. “You have a very savvy, interested audience who are book buyers, people who do go into bookstores, people who are actually interested in books.?

All reported the New York Times.

Not only was this article interesting and insightful, the online version featured videos of the interviews done by Colbert and Stewart, which allows the reader to see the issue in action.

The Claim-Support model was also seen in this article. The reporter clearly did her research. When looking closely, a formula is seen, but it is not perceived when casually reading, which is important. Just about every statement was supported with a quote from a notable source or statistics from publishing companies. This added substantial credibility.

Overall, this article was very intriguing and the reporter did an excellent job.