Jour 4991: Special Topics in Mass Communication: Entrepreneurial Journalism
Opportunities abound for journalists who are willing to view the ongoing changes in the profession through an entrepreneurial lens. From developers of smart-phone apps to creators of new products and services in a range of media and forms, enterprising journalists are launching a variety of intriguing businesses.
This course gives students a hands-on introduction to entrepreneurial journalism -- the marriage of journalism, business, and useful technologies. We will focus not on the creation of journalistic content, but on the ways that journalists can act entrepreneurially to develop new and unexpected markets for their work, distribute it, and earn income from it. Students will learn about successful business models, the art of adapting and repurposing stories and beats for entrepreneurial purposes, the management and marketing of a journalistic brand, funding sources, and the creation of business plans.
The instruction will draw on lectures by the instructor and guests, case studies, readings, students' research into entrepreneurial start-ups, and in-class student presentations. Students' final project will be the development of a business plan or proposal that they will pitch in class for the evaluation of a visiting venture capitalist, app developer, or agent.
By the end of the course, students will have added to their journalistic skills the knowledge and tools they will need to venture into media entrepreneurship. They will understand how to monetize journalistic projects for distribution in a variety of business formats.
Friday: 9:45 - 12:30;
Room 25, Murphy Hall;
3 credits, A/F
Prerequisites: SJMC major; permission of instructor for non-majors and minors. Maximum enrollment of 20.
[Counts as context or optional course in SJMC major program plan].
Prerequisites: JOUR major or minor or approved IDIM, ICP, BIS major, plus JOUR 3004; or instructor permission.
About The Instructor:
Jack El-Hai has worked as an independent journalist for 25 years. The author of more than 500 articles and ten books, he has repurposed and licensed his work for many media, including print, audio, and screen. Four of his works have been optioned for film and television, including his biography The Lobotomist, which tells the story of lobotomy developer and advocate Walter Freeman. The Lobotomist was produced as a PBS American Experience television documentary and is under option for movie and TV development by Realm Pictures in collaboration with Leonardo DiCaprio's Appian Way Productions. El-Hai, who earned an MFA in nonfiction writing and literature from Bennington College, is a past president of the American Society of Journalists and Authors, the nation's leading organization of entrepreneurial nonfiction writers.